We’re thrilled to share our experience at Rouleur Live London, one of the most exclusive events in the cycling world. This year, we brought along the SB/04, Nina, and Antenore Evoluzione, which drew great attention and curiosity.
For us, Rouleur Live was a meeting place for passionate cyclists like ourselves—a space to connect and share experiences. We were delighted to engage with such an attentive and enthusiastic audience, and it was truly a pleasure to meet so many new colleagues and industry professionals in person. We are incredibly grateful for the warm reception and thoughtful feedback we received, as well as the outstanding turnout at the event.
Our return to Rouleur Live, after debuting in 2022 with the SB/03 Evoluzione—enhanced by the special livery designed by Francesco Franchi—was a particularly meaningful moment. We hope to come back next year to continue sharing our vision with all of you.
A special thank you goes to our friends at Sugo for organizing the Stelbel Ride last Saturday, departing from our retailer, Bicycle Ltd. It was fantastic to ride together and share such an engaging experience.
Don’t miss our photo and video highlights from the weekend at Rouleur Live below!
