A mash-up of different eras and cultures serves as the inspiration behind this graphic livery crafted by Velo Temp. The evolution of the Stelbel logo, a nod to the Bergamo territory, and the use of colors reminiscent of 1970s racing cars, Golden Curry, and the video game Wipeout all come together in this design.
Since the early 1970s, Stelbel—spearheaded by the genius of Stelio Belletti—has always stood out for its uniqueness and a relentless drive for constant innovation. Over the years, the attention dedicated to aesthetics and graphic design has been just as paramount as the engineering and technical evolution of its frames.
The logo has evolved over time, with its final iteration representing a design that was futuristic for its era and remains remarkably contemporary today. The team at Velo Temp were blown away when they uncovered archival catalogs, price lists, and promotional publications packed with graphic designs that were incredibly unconventional for the time. This is where it all began: retracing the evolution of the logotype and symbols used by Stelio to create the graphics and decals for his frames.
Our deep connection to the Bergamo region lies at the heart of everything we do. SAA, short for Sant’Antonio Abbandonato, is one of those lesser-known and perhaps less-ridden climbs, simply because it never gives you a chance to catch your breath—relentless from start to finish over its 6.4 km with an average gradient of 9.2%.
Starting today, this graphic design is available as a custom paint scheme option for any Stelbel frame.
We would like to emphasize that the livery is entirely hand-painted, with absolutely no decals applied; as a result, the color choices are completely open. Depending on the size and model of the frameset, the graphics will be tailored to ensure an optimal fit. Minor variations may occur, but this is precisely what defines the unique character of every bespoke Stelbel frame.
