Rouleur Live 2025 has just come to a close, and our third participation confirmed once again why this event holds a special place within the cycling world. For us, returning to the Truman Brewery means stepping into an environment that reflects many of the values at the heart of Stelbel: craftsmanship, curiosity, and the continuous search for meaningful dialogue around the bicycle.
Rouleur Live is not a conventional trade show.
It is a gathering for those who observe, question, and appreciate the details — a place where the latest industry developments meet authentic passion. Visitors move through the venue discovering new projects, unexpected collaborations, and conversations with athletes, designers, and people who shape the culture of cycling today.
This year we were pleased to be part of the Bespoke area once again, surrounded by framebuilders and brands we respect deeply — Mosaic, Sturdy, Jeagher, Sarto, No22, Laverack, among others. It is a space dedicated to those who consider the bicycle an object of design, engineering, and craftsmanship in equal measure.
For the 2025 edition, we presented three bicycles that represent distinct expressions of our work:
Nina, our purest interpretation of the modern steel Gravel frame
Nina XCr, the stainless steel All-road designed for versatility and clarity of purpose
and SB/04, a special project developed in collaboration with designer Matt Willey
where construction, graphics, and proportion come together with quiet precision.
Each model brings with it a different perspective on what a handcrafted Italian frame can be today.
Rouleur Live remains an important moment in our year, and certainly not the last one we will attend.